Let's Brainstorm

As a marketer or business owner, coming up with ideas for promotional products that will capture your target audience's attention can be a daunting task. Brainstorming is an effective tool that can help you generate unique and creative ideas that will make your promotional products stand out. However, brainstorming is not always easy, and you may find yourself struggling to come up with new and exciting ideas. That's where the triple stitch technique comes in handy.

Triple Stitch is a brainstorming technique that encourages collaboration and creative thinking. It involves three stages of brainstorming that build on each other, resulting in more refined and polished ideas. In this blog, we will explore how you can use Triple Stitch to generate ideas for your next promotional branded product project.


Stage 1: Idea Dump

The first stage of Triple Stitch is the idea dump. This stage is all about getting as many ideas as possible out on the table. Encourage your team to let their creativity run wild and come up with as many ideas as they can. No idea is too crazy or too outlandish at this stage. The goal is to create a long list of potential ideas that can be refined and filtered later.

During the idea dump, it's essential to encourage everyone to share their thoughts and ideas, regardless of their seniority or experience. Every person on your team has a unique perspective that can contribute to the brainstorming process. Make sure to write down all the ideas, no matter how small or insignificant they may seem. 

Stage 2: Idea Clustering

The second stage of Triple Stitch is idea clustering. This stage involves grouping similar ideas together to create clusters of related concepts. Look for patterns and themes in the ideas generated during the idea dump and group them together. This stage helps to identify common themes and ideas that can be refined and developed into more polished concepts.

To make the idea clustering process more manageable, you can use a whiteboard or sticky notes to organize the ideas. Write down the clusters and arrange them in a way that makes sense. Once you have your clusters, you can start to flesh out the ideas and think about how they can be developed into viable promotional products.


Stage 3: Idea Refinement

The final stage of Triple Stitch is idea refinement. This stage involves taking the clusters generated during the idea clustering stage and refining them into more concrete and developed concepts. At this stage, you can start to consider factors such as feasibility, cost, and target audience appeal.

To refine the ideas, you can use techniques such as mind mapping, storyboarding, or sketching. Consider the practicality of the ideas and how they can be executed. Think about the target audience and how the ideas will resonate with them.

Once you have refined the ideas, you can evaluate them and choose the most viable options to pursue further. You may find that some ideas need to be combined, modified, or discarded altogether. The goal is to end up with a list of concrete ideas that can be turned into promotional products. 


Brainstorming is a valuable tool for generating ideas for your next promotional branded product project. Triple Stitch is an effective technique that can help you generate unique and creative ideas by encouraging collaboration and creative thinking. By using the three stages of idea dump, idea clustering, and idea refinement, you can generate a list of concrete ideas that can be turned into successful promotional products. So next time you're struggling to come up with ideas for your promotional products, give Triple Stitch a try and see where your creativity takes you.

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