Apr 22
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingNov 04, 2021
Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...
Continue ReadingOct 06, 2021
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...
Continue ReadingSep 01, 2021
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingAug 10, 2021
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue ReadingJun 05, 2021
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...
Continue ReadingApr 22, 2021
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...
Continue ReadingSep 12, 2020
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...
Continue ReadingAug 28, 2020
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingAug 14, 2020
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...
Continue ReadingJul 15, 2020
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue ReadingMar 15, 2020
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...
Continue ReadingJan 25, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...
Continue ReadingJan 03, 2020
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...
Continue ReadingDec 05, 2019
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doesn&...
Continue ReadingNov 13, 2019
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingOct 23, 2019
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue ReadingOct 08, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingOct 01, 2019
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue ReadingSep 10, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingJul 22, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue ReadingJul 07, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingApr 05, 2019
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue ReadingJan 16, 2019
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
Continue ReadingJan 02, 2019
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingDec 19, 2018
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue ReadingNov 06, 2018
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...
Continue ReadingOct 08, 2018
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue ReadingSep 24, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue ReadingJun 23, 2019
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...
Continue ReadingJun 16, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...
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